The content management system (CMS) has revolutionized the way websites are built and maintained. While we still recommend employing a professional web designer and developer to build a site, having your website designed and built in a CMS, as opposed to basic HTML (web language), makes it possible for those with limited technical knowledge to update and perform general upkeep on their own site.
Another big bonus is that the framework of a CMS site can have an effect on the search engine optimization (SEO)-friendliness of a website. “Cleaner code” like that used in a CMS site allows the search engines to “crawl” your site effectively (something they like to do when they are trying to rank a website). With a good CMS website designed and working for your business, you don’t have to worry about “bulky code” that can slow things down or hinder a search engine crawl, making it much easier to plan and execute effective SEO strategy that works to get your site ranked higher in searches.
Top 10 Reasons to Use a CMS
- A CMS makes it easy for clients to update content, including adding pages, photos, video, files, etc. Limited coding knowledge? No problem with a CMS.
- A CMS enables blogging, which keeps content fresh and search engine spiders returning.
- A CMS takes much of the legwork out of SEO, as pages/content/code are set up to be SEO-friendly out of the box.
- The CMS tools we work with are easy to integrate with social networking sites.
- A CMS allows multi-user access with varying levels of permissions, so employees can edit/manage the website.
- A CMS makes it easy to integrate other functionality such as shopping carts, image galleries, discussion boards, and much more.
- Scalability is easy without having to redesign or rebuild your site.
- A CMS is cost-effective since you don’t need your designer to make most changes.
- A CMS offers fast development time since you work with reusable templates.
- With a CMS, you can manage multiple websites in one location.
